Epic Magazine

Last weekend I filmed a spot for Cannes 48 Hour Youtube Ad Contest. I had 48 hours to film and edit the whole thing, and ONLY this week to get it people watching it, get people talking about it, and get voting if they like it. Plain and simple, I rented a motel room, picked a quazi-drunk homeless guy off the street, talked to him, showered him, let him clean up, and reinterviewed him - asking him how he felt being clean. The following video was the outcome. Enjoy.

- Jaffar Sabet

Jaffar’s a friend of mine, and this project is something you should check out. It’ll take about a minute to watch, and may open your eyes to the very simplicity of what we take for granted. Take a look.